Monashee Health Collective is a chiropractor, physiotherapist, and RMT office in Vernon, Okanagan. It prides itself to be Okanagan valley’s most passionate community of health and wellness professionals. Steven Piper, the business owner, is seeking to build a wellness app that helps the wellness community in Vernon to do good things for their health, the community, and the environment.
We looked into the visuals of apps that our client is currently using, such as Carrot Rewards and Strava. For the Rewards system, we also drew inspirations from Starbucks app with their star icons.
Our target audience is mainly female of 35–55 years old in Vernon who’s into health and wellness. We worked together with the UX team for a persona that represents the app’s typical user.
After conducting a Gut Test with various visual elements, we got a good sense of the likes and dislikes from our client.
My team was in the search for a Why that would inspire all of our users to use the app. We worked with our client and landed on this Why below:
To inspire change that positively impacts health, community, and the environment.
Based on the Why, we split into two design directions. One is a calmer mood which Seol Ah worked on, and one is brighter and happier which I worked on.
We named the two moodboards Self Care and Happy Together.
Self care: calm, chill, easy
Happy together: happy, bright, light-hearted
We presented two style tiles for the two directions for our client to pick, along with the design inceptions and moodboards.
Logo: We were still working on our logo at this point so we placed Monashee Health Collective logo as the placeholder.
Typography: We chose Avant Garde Gothic Pro for headings, as it’s a strong yet friendly typeface that catches attention. For the body text, we picked Futura from our client’s mother brand and it’s also a clean sans-serif for mobile.
Iconography: The icon style is illustrative of the activities and are playful.
Buttons: We created them clean with fully rounded corners, for a clean and friendly look.
We went through a roller coaster in logo creation. Being unclear of what the client wanted for the app name and logo, we went around many different sketches in different directions. The client wanted to incorporate certain elements from the current business logo, such as the mountain shape to represent wellness and Monashee, and the plus sign to represent health. We explored different logo design that plays with the theme of wellness (with the leaves), mountains (with M shape), and C that stands for Collective.
After showing the variations to our client and confirming the preferred app name, we finally got a logo that we’re happy about!
This logo incorporates the C that stands for Collective, leaves that represents wellness/holistic living, and plus sign for health. The name Monashee Collective is to differentiate with the mother brand and to emphasize on the idea of ‘collective’. Below are some logo variations with different colours and backgrounds.
Icons creation: It was a great learning experience for me in creating iconography for the project. Creating icons that replicate human bodies was harder than other types and I’m glad I did them.
Team goals/expectations: I learnt that it’s important to set team goals and expectations from the beginning for the team to work towards to. Without these, there were discrepancies in individual effort and work quality, hence creating some frustrations and team frictions.
Timeboxing/Project management: Although having a scrum master, we did not agree on firm milestone deadlines. As a result, some milestones on both UI and UX sides were delayed and the last week was quite hectic. I learnt to set up the timeline with firm deadlines and have the scrum master to remind the team to follow it through.
Team collaboration: Since UI and UX are so closely related, it’s very hard to not think about the UX side and try to not get involved in it. I’m still working on offering the right amount of help, trusting and empowering my team to avoid stepping on their toes.
Perfectionism: This is a strength I have but it’s also a weakness sometimes — hard work is not always smart work. It brings high quality work but it sometimes takes longer for things to be done.