CONTACT Me:
ly.vu.connect@gmail.com

Hi, it's Ly Vu.

I'm a Senior Product Designer with roots in marketing and business. I care about strategy as much as craft. I think in systems, test in prototypes, and do my best work in small teams where discovery is ongoing.

I'm looking for my next role, drawn to these sectors: Climate · Outdoors · Healthcare · Creative Tools · Circular Economy · Expat & Mobility
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On the side, I'm building AvyLab — an avalanche judgment training platform for backcountry skiers and splitboarders.

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currently in
Milan, Italy

Selected work

B2C
Web app
MakerSights

AI-Powered Synthetic Research

Opened doors with Burberry and re-engaged churned customers like Lululemon.

MakerSights

AI-Powered Synthetic Research

Opened doors with Burberry and re-engaged churned customers like Lululemon.

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B2C
Web app
MakerSights

Consumer Insights Analytics

Increased customer retention and contributed to renewals with Adidas, The North Face, and HOKA.

MakerSights

Consumer Insights Analytics

Increased customer retention and contributed to renewals with Adidas, The North Face, and HOKA.

View case study
B2C
Web app
MakerSights

Product Survey Creator

Increased operations efficiency for internal teams by 43%.

MakerSights

Product Survey Creator

Increased operations efficiency for internal teams by 43%.

View case study
B2C
Web app
GrantMe

Student Essay Review

Designed an essay review experience that resulted in 20% NPS score increase.

GrantMe

Student Essay Review

Designed an essay review experience that resulted in 20% NPS score increase.

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WorkBriefly

Temporary Work Platform

Connect temporary workers with employers instantly.

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Monashee

Reward Tracking System

Inspire and reward people to act on what matters: their health, their communities, the planet.

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Referrals

Jake Guy

Head of Product @ GrantMe

Ly made a massive positive impact on GrantMe during her time with us, having built our internal design function from the ground up. She lead the charge on developing our design system along with a UI/UX overhaul across our core experiences. Additionally, she owned the discovery for and supported the delivery of many new features & experiences. Thank you for your many lasting contributions to GrantMe, Ly! I would highly recommend Ly to any startup or company looking for a mission-driven design team member who brings a very strong background in design-thinking and a user-centric approach to the table.

Olivia Tapper

Senior Designer @ Microsoft | Formerly @ Aequilibrium

Ly's an enthusiastic team player with a conscientious work ethic. She is a strong communicator, highly collaborative, and contributes to the team in a meaningful way. She is a natural UX designer, always championing the user and adhering to a thorough process. Ly's thoughtful nature make her a well-liked and valued team member, I have no doubt she will continue to contribute in meaningful ways through-out her career and I wish her the best in all her endeavours.

Sarah Donaldson

Staff Product Designer + Design Ops @ Fullscript

Ly constantly impresses me with her thoughtfulness for detail, determination for learning and honing her craft. Ly excels at understanding the entire user journey across all brand interactions. She is curious, experimental, and adaptable to shifting business priorities while working within technical constraints. Known for bringing out the best in her teammates, she designs beautiful yet functional experiences that meet user needs, supported by her expertise in user research. Loyal to her craft and team, Ly has a constant desire to learn and grow, regularly sharing insightful articles and educational audiobooks.

Brayden Cohen

Social marketing @ hootsuite

I had the absolute pleasure of working with Ly at Modo. Ly is an enthusiastic and creative individual who I was able to count on during any project - big or small. Ly cares about the people on her team and the projects she works on and has the drive to work on multiple projects and still deliver top-notch results. You can't forget Ly's bubbly personality and can-do attitude! I'm fortunate to have worked with Ly and hope to work with her again in the future.

My Story

Before specializing in digital product design, I earned a Bachelor of Commerce from UBC Sauder and gained experience in marketing and brand management. I tackle design challenges that balance business goals, user needs, and technological innovations.

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Recent roles

AvyLab
Founder & Builder
// April 2026 - Present

Building an avalanche judgment training platform for backcountry enthusiasts. As the sole operator, orchestrating research, design, development, GTM strategy through an agentic AI workflow.

MakerSights
Senior PRODUCT DESIGNER
// December 2022 - April 2026

Led 0→1 design for an AI-powered consumer research product and owned most of the platform redesign — supporting renewals and acquisitions with brands like Adidas, The North Face, and HOKA.

GrantMe
Lead UI/UX DESIGNER
// July 2020 — October 2021

Led end-to-end design across 45+ product solutions — improving NPS by 20% and lifting conversion through optimized checkout, referral, and onboarding flows. Managed a junior designer and built out core design processes.

GOT CURIOUS?

Let's Chat

Say hi if you’ve got a project for collaboration, or just want to chat about anything design, outdoor adventures or climate related.

Contact Me
@itslyvu

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About Me

Senior Product Designer with a business and marketing background—driving vision through validated insights, fast collaboration, and problem-solving that blends strategy with craft.

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I'm based in Milan, Italy
ly.vu.connect@gmail.com
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