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My Story
I started out in business. I studied commerce at UBC Sauder School of Business and worked in marketing before I found my way into product design. That background still shapes how I work, so I tend to think about every touchpoint a person has with a product and the business impact design will make.
About Me
Recent roles
Founder & Builder
Building an avalanche judgment training platform for backcountry enthusiasts. As the sole operator, orchestrating research, design, development, GTM strategy through an agentic AI workflow.
Senior PRODUCT DESIGNER
Led 0→1 design for an AI-powered consumer research product and owned most of the platform redesign — supporting renewals and acquisitions with brands like Adidas, The North Face, and HOKA.
Lead UI/UX DESIGNER
Led end-to-end design across 45+ product solutions — improving NPS by 20% and lifting conversion through optimized checkout, referral, and onboarding flows. Managed a junior designer and built out core design processes.
