.png){kind=small}
My Story
Before specializing in digital product design, I earned a BCom from UBC Sauder and gained experience in marketing and brand management — at UBC Sauder, Canada Green Building Council and Modo. I tackle design challenges that balance business goals, user needs, and technological innovations.
Read Full Story
Recent roles
Founder & Builder
Building an avalanche judgment training platform for backcountry enthusiasts. As the sole operator, orchestrating research, design, development, GTM strategy through an agentic AI workflow.
Senior PRODUCT DESIGNER
Led 0→1 design for an AI-powered consumer research product and owned most of the platform redesign — supporting renewals and acquisitions with brands like Adidas, The North Face, and HOKA.
Lead UI/UX DESIGNER
Led end-to-end design across 45+ product solutions — improving NPS by 20% and lifting conversion through optimized checkout, referral, and onboarding flows. Managed a junior designer and built out core design processes.
