i, it's Ly Vu here. I am a Product Designer whose passion lies in enhancing the human experience through easy and delightful design solutions.
Before entering the design world, I developed and executed marketing campaigns for UBC Sauder School of Business, Canada Green Building Council, and most recently Modo. I’m excited to leverage my experience as both a marketer and a designer to embrace design challenges that achieve business and user goals.
I've worked on various client projects in an agile environment including responsive websites, mobile apps, and immersive experiences such as VR. My end-to-end design process covers conducting user and market research, creating personas, flows, wireframes, conducting user testing and iterations, as well as developing visual design directions and high-fidelity prototypes.
My passion for design has given me a strong drive to constantly learn new design thinking/tools, refine my craft, and embrace new challenges. Knowing that design is a learning journey full of the unknowns where one should constantly discover, empathize, design, and iterate, I'm receptive to feedback to improve my work. I thrive in a team setting and a work culture of growth and support.
Sustainability and social impact are the causes that I care about deeply. I fight for ethical consumption and environment protection in all corners of my life, including reducing my environmental footprint through a minimal waste lifestyle and being an ambassador for Modo, a local carshare co-op.
Having been living in Vancouver for over nine years, the outdoor lifestyle is something I can’t live without. I’ve travelled to 21 countries at this point and I'm always on a hunt for adventures wherever I go. Check out my Instagram for outdoor adventures around BC and beyond.
That’s me in a nutshell! I’m always looking for a new problem to solve, so if you’ve got a doozy you need a hand with, or really just want to chat about anything design, marketing, or sustainability related, say hi!