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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
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AI-Powered Synthetic Research
B2B Web App
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Product Testing Tool
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Consumer Insights Analytics
B2B Web App
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Student Essay Review
B2C Web App
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AI-Powered Synthetic Research

B2B Web App
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Product Testing Tool

B2B Web App
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Consumer Insights Analytics

B2B Web App
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Product Onboarding

B2C Web App
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Community Savings

Responsive Website
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Reward Tracking System

B2C Mobile App

Referrals

Jeanine longley

Former Director of Product @ MakerSights

Ly is an incredible designer who cares deeply about the user experience and finding moments of delight.

She grounds every decision in direct research, pushing technical teams toward solutions that solve the root problem, not just the symptom, and treating prototyping as non-negotiable for de-risking a project so few things ship that needs fixing later. At MakerSights, she moved fluently between highly technical data visualization and experiences built to walk total beginners through a process, always balancing simplicity with flexibility for power users and newcomers alike.

Kevin Foster

Head of Engineers @ MakerSights

During her time at MakerSights, Ly negotiated with engineers over what to build and what to cut, always collaboratively, reasonably, and scientifically. As the only designer on our large engineering team for years, Ly often advocated for a direction alone against the group, listening to counterarguments and bringing them to a good conclusion. She is calm yet tenacious, and was key to delivering the best user experience we could during our complete application rewrite.

Jake Guy

Head of Product @ GrantMe

Ly made a massive positive impact on GrantMe during her time with us, having built our internal design function from the ground up. She lead the charge on developing our design system along with a UI/UX overhaul across our core experiences. Additionally, she owned the discovery for and supported the delivery of many new features & experiences. Thank you for your many lasting contributions to GrantMe, Ly! I would highly recommend Ly to any startup or company looking for a mission-driven design team member who brings a very strong background in design-thinking and a user-centric approach to the table.

Sarah Donaldson

Staff Product Designer + Design Ops @ Fullscript

Ly constantly impresses me with her thoughtfulness for detail, determination for learning and honing her craft. Ly excels at understanding the entire user journey across all brand interactions. She is curious, experimental, and adaptable to shifting business priorities while working within technical constraints. Known for bringing out the best in her teammates, she designs beautiful yet functional experiences that meet user needs, supported by her expertise in user research. Loyal to her craft and team, Ly has a constant desire to learn and grow, regularly sharing insightful articles and educational audiobooks.

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Say hi if you’ve got a project for collaboration, or just want to chat about anything design, outdoor adventures or remote work related.

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About Me

Senior Product Designer with a business and marketing background. Driving vision through validated insights, fast collaboration, and prototyping with care.

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Milan, Italy
ly.vu.connect@gmail.com
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